Avinash Narula

What business you are in?

Even though, the famous article titled Marketing Myopia was written by Theodore Levitt in 1975, I believe the concept proposed in the article is still very much relevant. In fact, I think the understanding of the concept will increasingly become more impo... Read >

Effective presentation - All you need is a good story

I believe that with practically every communication, oral or written, our goal is to try to convince the other side of our ideas and/or to convince the other to do something that we want him to do or not to do. No wonder, your oral and written communicati... Read >

Unsolicited calls – A solution

What does relationship mean to most companies? Very simple. Inundating the customer with unsolicited calls. Customers are an unhappy lot. The number of customer complaints have increased tremendously because of unsolicited calls. Let me narrate here th... Read >

Customer is not the King-Its the competition that makes him the king

You have all heard that "Customer is King." However, Once upon a time, in India, there was a company called Pal Automobiles which used to make Fiat cars (I think under license with Fiat). Later the same car was branded as Padmini. At one point of time, th... Read >

How to develop an effective hoarding design

Hoardings are just large posters. They are generally installed outside in the open-on the highway and on top of buildings. However, you can also see hoardings inside the airports and other large facilities. Hoardings are more effective in delivering the m... Read >

Books as unique gifts

Whenever we give a gift, it is obvious that we would like the recipient to remember us giving the gift. The recipient will only remember you if the gift is unique or it is something that is useful which the recipient can use over a period of time. Or it i... Read >